1. Multi-channel inquiry capture
Trigger: Potential client submits an inquiry via website form, email, chat widget or configured phone line. Automated steps: Inquiry captured from configured source, data normalised, preliminary record created in CRM or case management system, initial acknowledgement sent via the same channel. Systems involved: Configured inquiry channels, n8n, CRM or case management system, email or SMS. AI role: Optional - extracting structured fields from unstructured inquiry text (e.g., email body or chat message). Human approval/escalation: Inquiries flagged as urgent or involving defined keywords (e.g., imminent deadline, emergency situation) routed immediately to a staff member. Business outcome: Inquiries from configured sources captured and logged consistently, with faster initial acknowledgement than a manual process allows during busy periods.
2. Structured initial qualification
Trigger: New inquiry captured and initial acknowledgement sent. Automated steps: System sends a structured qualification sequence via configured channel, collecting defined administrative fields (full name, contact details, practice area, brief description of the matter, preferred consultation time, urgency indicator). Systems involved: n8n, CRM, messaging channel. Automated messaging enabled only where the firm has an appropriate legal basis or consent for outbound communication. AI role: Conversational qualification within a defined administrative scope - the system collects information, it does not assess it legally. Human approval/escalation: Qualification responses reviewed by staff before a consultation is confirmed; any response requiring legal interpretation escalated immediately to a qualified lawyer. Business outcome: Consistent administrative data collected before the first staff or lawyer involvement, reducing time spent on initial screening calls.
3. Consultation booking
Trigger: Initial qualification complete or prospect requests a consultation directly. Automated steps: System offers available consultation slots from the configured calendar, confirms the booking, sends confirmation to the prospect and notifies the relevant lawyer or intake staff member. Systems involved: n8n, calendar tool (Google Calendar, Calendly, Outlook or similar), CRM, email or SMS. Calendar integration requires API access for reading availability and creating events. AI role: Optional - conversational scheduling flow. Human approval/escalation: Lawyer or intake staff reviews confirmed consultations before the appointment; complex or unusual booking requests handled by staff. Business outcome: Fewer back-and-forth scheduling exchanges for routine consultation bookings.
4. CRM and case management data entry
Trigger: Qualification complete and consultation booked. Automated steps: Structured intake data mapped to CRM or case management system fields; record created or updated; matter opened where the workflow supports it. Systems involved: n8n, CRM or case management system (Clio, MyCase, Lawmatics, HubSpot or similar, where a supported API is available). AI role: Optional - generating a structured intake summary from qualification responses. Human approval/escalation: Data quality reviewed by staff before the matter progresses; conflicts, duplicates or incomplete records flagged for manual review. Business outcome: More complete and consistent intake records without manual data entry for each inquiry.
5. Follow-up for unbooked prospects
Trigger: Prospect submitted an inquiry and completed qualification but has not booked a consultation within a defined time window. Automated steps: Follow-up message sent via configured channel at defined intervals; sequence stops when the prospect books or explicitly declines. Automated messaging enabled only where the firm has an appropriate legal basis or consent. Systems involved: n8n, CRM, email or SMS. AI role: Optional - personalising follow-up message based on practice area and inquiry context. Human approval/escalation: Prospects who respond with a question or complex situation escalated to staff rather than handled by the automated sequence. Business outcome: More systematic follow-up for prospects who expressed interest but did not complete the booking step.
6. After-hours inquiry handling
Trigger: Inquiry submitted outside defined business hours. Automated steps: Acknowledgement sent confirming receipt, setting expectations for when a staff member will follow up, and offering a booking link where available. Systems involved: n8n, configured inquiry channel, email or SMS. AI role: Message drafting based on configured practice information. Human approval/escalation: Staff reviews after-hours inquiries at the start of the next business day; urgent indicators trigger an alert to an on-call contact where the firm has defined this. Business outcome: Prospects who inquire outside business hours receive a timely acknowledgement rather than no response, with expectations set correctly.
7. Intake reporting
Trigger: Defined schedule (daily or weekly). Automated steps: Report compiled from CRM and workflow logs showing inquiry volume, qualification completion rate, booking rate, follow-up completion and escalation frequency. Systems involved: n8n, CRM, reporting destination. AI role: Optional - summarising patterns or flagging anomalies. Human approval/escalation: None; the report is informational. Decisions based on the data remain with firm management. Business outcome: Visibility into intake performance without manual data consolidation.